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The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie; Berry, Christopher; Horen, Femke van - In: Journal of business research : JBR 99 (2019), pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume; Ots, Mart - In: Journal of business research : JBR 106 (2020), pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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Assessing the impact of manufacturer power on private label market share in an equilibrium framework
Pasirayi, Simbarashe; Richards, Timothy J. - In: Journal of business research : JBR 154 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013468641