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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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Consumer heterogeneity evolving from social group dynamics: latent class analyses of German footwear consumption 1980-1991
Frenzel Baudisch, Alexander - In: Journal of business research : JBR 60 (2007) 8, pp. 836-847
Persistent link: https://www.econbiz.de/10003499778
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Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
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Luxury purchasing among older consumers : exploring inferences about cognitive age, status, and style motivations
Amatulli, Cesare; Guido, Gianluigi; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 9, pp. 1945-1952
Persistent link: https://www.econbiz.de/10011384201
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How much is a picture worth? : online review picture background and its impact on purchase intention
Zhang, Mingyue; Zhao, Haichuan; Chen, Haipeng - In: Journal of business research : JBR 139 (2022), pp. 134-144
Persistent link: https://www.econbiz.de/10013194160
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When size does matter : dominance versus prestige based status signaling
Panchal, Shirish; Gill, Tripat - In: Journal of business research : JBR 120 (2020), pp. 539-550
Persistent link: https://www.econbiz.de/10012417162
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Setting the bar : the influence of women's conspicuous display on men's affiliative behavior
Sundie, Jill M.; Pandelaere, Mario; Lens, Inge; Warlop, Luk - In: Journal of business research : JBR 120 (2020), pp. 569-585
Persistent link: https://www.econbiz.de/10012417166
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Aspirational consumption at the bottom of pyramid : a review of literature and future research directions
Srivastava, Abhinav; Mukherjee, Srabanti; … - In: Journal of business research : JBR 110 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012237845