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Consumer behaviour
390
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Journal of business research : JBR
Journal of retailing and consumer services
328
The journal of brand management : an international journal
318
The journal of product & brand management
224
International journal of hospitality management
213
Psychology & marketing
161
SpringerLink / Bücher
117
European journal of marketing : EJM
112
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of business ethics : JOBE
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Tourism management : research, policies, practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of Product & Brand Management
80
Marketing letters : a journal of research in marketing
77
Asia Pacific journal of marketing and logistics
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
Journal of marketing management : MM
68
Journal of travel and tourism marketing
68
International journal of contemporary hospitality management
66
Journal of marketing
66
Journal of marketing communications
66
Journal of economic psychology : research in economic psychology and behavioral economics
65
NBER working paper series
65
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Journal of advertising research
64
Academy of Management journal : AMJ
63
Journal of hospitality marketing & management
63
Journal of marketing research : JMR
63
The service industries journal
62
Cogent business & management
60
Journal of the Academy of Marketing Science
60
International journal of consumer studies
57
The journal of consumer marketing
57
Journal of business and psychology
55
European journal of marketing
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of strategic marketing
53
Marketing intelligence & planning
51
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ECONIS (ZBW)
541
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1
The emotional value of arts-based initiatives : strengthening the luxury
brand
-consumer relationship
Koronaki, Eirini
;
Kyrousi, Antigone G.
;
Panigyrakis, …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
Saved in:
2
How deep is your
love
? : the
brand
love
-loyalty matrix in consumer-
brand
relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
3
The impact of sales encounters on
brand
loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
4
Cigarette
brand
loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
Saved in:
5
Symbolic drivers of consumer-
brand
identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
6
Is
brand
loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian
;
Moutinho, Luiz
;
Coelho, Arnaldo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Saved in:
7
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
8
Has
brand
loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John
;
Meyer-Waarden, Lars
;
Driesener, Carl
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
Saved in:
9
The moderating effect of individual level collectivist values on
brand
loyalty
Thompson, Frauke Mattison
;
Newman, Alexander
;
Liu, Martin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781
Saved in:
10
A new dualistic approach to
brand
passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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