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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin; Pizzo, Anthony D.; Gupta, Keshav; … - In: Journal of business research : JBR 133 (2021), pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
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The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10003915826
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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
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Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana; … - In: Journal of business research : JBR 67 (2014) 4, pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
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Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
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The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty-extension attitude relationship
Pillai, Rajani Ganesh; Bindroo, Vishal - In: Journal of business research : JBR 67 (2014) 7, pp. 1353-1359
Persistent link: https://www.econbiz.de/10010379351