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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs - In: Journal of business research : JBR 127 (2021), pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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The role of lifetime activity cues in customer base analysis
Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Empathy can increase customer equity related to pro-social brands
Lee, Eun-Ju - In: Journal of business research : JBR 69 (2016) 9, pp. 3748-3754
Persistent link: https://www.econbiz.de/10011515254
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Relationship value based on customer equity influences on online group-buying customer loyalty
Zhang, Ruijin; Li, Guoxin; Wang, Haiyan - In: Journal of business research : JBR 69 (2016) 9, pp. 3820-3826
Persistent link: https://www.econbiz.de/10011515268