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Parental style and adolescent influence in family consumption decisions: an integrative approach
Bao, Yeqing; Fern, Edward F.; Sheng, Shibin - In: Journal of business research : JBR 60 (2007) 7, pp. 672-680
Persistent link: https://www.econbiz.de/10003484140
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Parental style and adolescent influence in family consumption decisions: An integrative approach
Bao, Yeqing; Fern, Edward F.; Sheng, Shibin - In: Journal of business research : JBR 60 (2007) 7, pp. 672-680
Persistent link: https://www.econbiz.de/10007734925
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Motivating purchase of private brands : effects of store image, product signatureness, and quality variation
Bao, Yongchuan; Bao, Yeqing; Sheng, Shibin - In: Journal of business research : JBR 64 (2011) 2, pp. 220-226
Persistent link: https://www.econbiz.de/10008839674
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Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform
Bao, Yeqing; Zheng Zhou, Kevin; Zhou, Nan - In: Journal of business research : JBR 59 (2006) 9, pp. 990-998
Persistent link: https://www.econbiz.de/10007295792
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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
Bao, Yongchuan; Bao, Yeqing; Sheng, Shibin - In: Journal of business research : JBR 64 (2011) 2, pp. 220-227
Persistent link: https://www.econbiz.de/10008769021
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Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph - In: Journal of business research : JBR 13 (1985) 3, pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
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Buyer-seller relationships and selling effectiveness: the moderating influence of buyer expertise and product competitive position
Wagner, Judy A.; Klein, Noreen M.; Keith, Janet E. - In: Journal of business research : JBR 56 (2003) 4, pp. 295-302
Persistent link: https://www.econbiz.de/10006721303
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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How can shopping mall management best capture mall image?
Chebat, Jean-Charles; Sirgy, M. Joseph; Grzeskowiak, Stephan - In: Journal of business research : JBR 63 (2010) 7, pp. 735-740
Persistent link: https://www.econbiz.de/10003984871