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Relationship marketing
650
Beziehungsmarketing
648
Consumer behaviour
431
Konsumentenverhalten
431
Marketing management
323
Marketingmanagement
323
Brand management
178
Markenführung
178
Customer satisfaction
153
Kundenzufriedenheit
153
Brand image
129
Markenimage
129
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114
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114
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109
Social web
109
Lieferantenmanagement
92
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92
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87
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Online-Handel
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957
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Ko, Eunju
14
Kim, Kyung Hoon
9
Balaji, M. S.
8
Sharma, Piyush
8
Chebat, Jean-Charles
6
Gupta, Suraksha
6
Laroche, Michel
6
Roy, Sanjit
6
Babin, Barry J.
5
Gustafsson, Anders
5
Mandler, Timo
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
4
Brodie, Roderick J.
4
Filieri, Raffaele
4
Kadic-Maglajlic, Selma
4
Lim, Weng Marc
4
Micevski, Milena
4
Noble, Stephanie M.
4
Oghazi, Pejvak
4
Prentice, Catherine
4
Rapp, Adam
4
Rose, Gregory
4
Sivakumar, K.
4
Valette-Florence, Pierre
4
Witell, Lars
4
Wünderlich, Nancy V.
4
Zhou, Kevin Zheng
4
Aiello, Gaetano
3
Andreini, Daniela
3
Baker, Thomas L.
3
Bartikowski, Boris
3
Beitelspacher, Lauren Skinner
3
Black, Iain
3
Boso, Nathaniel
3
Calantone, Roger J.
3
Cardinali, Silvio
3
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Journal of business research : JBR
Journal of retailing and consumer services
666
Industrial marketing management : the international journal for industrial and high-tech firms
606
SpringerLink / Bücher
447
Journal of strategic marketing
335
International journal of hospitality management
323
The journal of business & industrial marketing
274
Journal of the Academy of Marketing Science
269
The journal of services marketing
235
Journal of marketing
222
European journal of marketing : EJM
212
The service industries journal
207
Journal of marketing management : MM
197
Marketing intelligence & planning
189
European Journal of Marketing
174
Gabler Edition Wissenschaft
173
International journal of electronic customer relationship management : IJECRM
162
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
159
Asia Pacific journal of marketing and logistics
150
Psychology & marketing
149
The journal of product & brand management
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing communications
138
Journal of retailing
135
Journal of travel and tourism marketing
135
International journal of contemporary hospitality management
134
Tourism management : research, policies, practice
130
Cogent business & management
128
Journal of hospitality marketing & management
127
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Journal of business ethics : JOBE
123
Marketing Intelligence & Planning
123
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Springer eBook Collection
116
Journal of service management
114
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Business horizons
104
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ECONIS (ZBW)
957
Showing
1
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10
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957
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1
Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho
;
Chung, Jaiho
;
Kim, Jae Wook
;
Lee, Dongwon
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
Saved in:
2
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
3
Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
Saved in:
4
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
5
The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
Saved in:
6
Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.
;
Esmark, Carol L.
;
Noble, Charles H.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
Saved in:
7
The effect of loyalty program fees on program perceptions and engagement
Ashley, Christy
;
Gillespie, Erin A.
;
Noble, Stephanie M.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 964-973
Persistent link: https://www.econbiz.de/10011436382
Saved in:
8
Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
Saved in:
9
Customer-company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 464-471
Persistent link: https://www.econbiz.de/10010472529
Saved in:
10
The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
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