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Listening in and out : listening to customers and employees to strengthen an integrated market-oriented system
Reed, Kendra; Goolsby, Jerry R.; Johnston, Michelle K. - In: Journal of business research : JBR 69 (2016) 9, pp. 3591-3599
Persistent link: https://www.econbiz.de/10011515185
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How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
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A configurational approach in business model design
Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk; Calantone, Roger J.; Wang, Joyce Feng - In: Journal of business research : JBR 69 (2016) 12, pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
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Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin; Kiefer, Jasmin; Schubach, Sebastian; … - In: Journal of business research : JBR 163 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
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How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis
Ghanbarpour, Tohid; Gustafsson, Anders - In: Journal of business research : JBR 140 (2022), pp. 471-481
Persistent link: https://www.econbiz.de/10013040676
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Customer satisfaction with service recovery
Gustafsson, Anders - In: Journal of business research : JBR 62 (2009) 11, pp. 1220-1222
Persistent link: https://www.econbiz.de/10003897473
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Performance implications of customer-linking capabilities : examining the complementary role of customer orientation and CRM technology
Rapp, Adam; Trainor, Kevin J.; Agnihotri, Raj - In: Journal of business research : JBR 63 (2010) 11, pp. 1229-1236
Persistent link: https://www.econbiz.de/10008696664
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The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684