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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu; Zhang, Mingli; Ming, Yaxin; Niu, Tao; Wang, Yu - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela; Cristofaro, Matteo; Mondi, Daniele - In: Journal of business research : JBR 109 (2020), pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
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Customer value co-creation behavior : a dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior
Delpechitre, Duleeep; Beeler-Connelly, Lisa L.; Chaker, … - In: Journal of business research : JBR 92 (2018), pp. 9-24
Persistent link: https://www.econbiz.de/10011925237
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Consumer responses to high-technology products : product attributes, cognition, and emotions
Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of business research : JBR 64 (2011) 11, pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537
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Understanding why anger predicts intention to complain among high but not low power customers : a test of competing models
Min, Hyounae; Joireman, Jeff; Kim, Hyun Jeong - In: Journal of business research : JBR 95 (2019), pp. 93-102
Persistent link: https://www.econbiz.de/10011979790
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Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei; Chiang, Lan-Lung - In: Journal of business research : JBR 69 (2016) 6, pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
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Customer participation and citizenship behavior effects on turnover intention
Revilla Camacho, Maria Angeles; Vega Vázquez, Manuela; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1607-1611
Persistent link: https://www.econbiz.de/10011298891