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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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ECONIS (ZBW)
2,132
USB Cologne (EcoSocSci)
1
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1
Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay
;
Bhowmick, Sandeep
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
Saved in:
2
Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
Saved in:
3
Effects of age, need for
cognition
, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane
;
Manchanda, Rajesh V.
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
Saved in:
4
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
5
Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen
;
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
Saved in:
6
Impact of retail environment extraordinariness on customer self-concept
Kaltcheva, Velitchka D.
;
Patino, Anthony
;
Chebat, …
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 551-557
Persistent link: https://www.econbiz.de/10008988833
Saved in:
7
Consumer responses to high-technology products : product attributes,
cognition
, and emotions
Lee, Seunghyun
;
Ha, Sejin
;
Widdows, Richard
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537
Saved in:
8
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
Saved in:
9
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
Saved in:
10
Cognitive fit, retail shopper confusion, and shopping value : empirical investigationc
Garaus, Marion
;
Wagner, Udo
;
Kummer, Claudia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1003-1011
Persistent link: https://www.econbiz.de/10010517120
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