Narrow search
Showing 1 - 10 of 2,166
Cover Image
Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun; Chen, Jiawen; Zhao, Haichuan; Li, Muhua - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
Cover Image
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan; Chen, Hsuan-Ting; Gan, Chen - In: Journal of business research : JBR 110 (2020), pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Cover Image
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Cover Image
The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Manes, Eran; Tchetchik, Anat - In: Journal of business research : JBR 85 (2018), pp. 185-196
Persistent link: https://www.econbiz.de/10011815488
Cover Image
Reputation and intentions : the role of satisfaction, identification, and commitment
Su, LuJun; Swanson, Scott R.; Chinchanachokchai, Sydney; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3261-3269
Persistent link: https://www.econbiz.de/10011514770
Cover Image
Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze; Claeys, An-Sofie - In: Journal of business research : JBR 130 (2021), pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
Cover Image
Corporate social responsibilities, consumer trust and corporate reputation : South Korean consumers' perspectives
Park, Jongchul; Lee, Hanjoon; Kim, Chankon - In: Journal of business research : JBR 67 (2014) 3, pp. 295-302
Persistent link: https://www.econbiz.de/10010245265
Cover Image
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Cover Image
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Cover Image
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999