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The effects of the subjective-experiential knowledge gap on consumers’ information search behavior and perceptions of consumption risk
Tajdini, Saeed - In: Journal of business research : JBR 135 (2021), pp. 66-77
Persistent link: https://www.econbiz.de/10012643985
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The effects of a psychological contract breach on customer-directed deviance
Gong, Taeshik; Wang, Chen-Ya - In: Journal of business research : JBR 138 (2022), pp. 374-386
Persistent link: https://www.econbiz.de/10013197838
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Psychological contract violation and customer intention to reuse online retailers : exploring mediating and moderating mechanisms
Malhotra, Neeru; Sahadev, Sunil; Purani, Keyoor - In: Journal of business research : JBR 75 (2017), pp. 17-28
Persistent link: https://www.econbiz.de/10011699753
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Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing - In: Journal of business research : JBR 103 (2019), pp. 34-44
Persistent link: https://www.econbiz.de/10012104084
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Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Su, Lishan; Laczniak, Russell N.; Walker, Doug; Raju, Sekar - In: Journal of business research : JBR 168 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014434841
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Purpose and object of anti-consumption
Iyer, Rajesh; Muncy, James A. - In: Journal of business research : JBR 62 (2009) 2, pp. 160-168
Persistent link: https://www.econbiz.de/10003810534
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733