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Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong; Oh, Haemoon - In: Journal of business research : JBR 129 (2021), pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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The study of service innovation for digiservice on loyalty
Wu, Chih-wen - In: Journal of business research : JBR 67 (2014) 5, pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
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Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin - In: Journal of business research : JBR 68 (2015) 11, pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
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Brand equity and the exacerbating factors of product innovation failure evaluations : a communication effect perspective
Liao, Shuling; Cheng, Colin C. J. - In: Journal of business research : JBR 67 (2014) 1, pp. 2919-2925
Persistent link: https://www.econbiz.de/10010235274
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur - In: Journal of business research : JBR 154 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013468649