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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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The ontological pitfalls of Islamic exceptionalism : a re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of "Islamic marketing"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 69 (2016) 3, pp. 1175-1181
Persistent link: https://www.econbiz.de/10011440262
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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 68 (2015) 12, pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
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Reward crowdfunding contribution as planned behaviour : an extended framework
Shneor, Rotem; Munim, Ziaul Haque - In: Journal of business research : JBR 103 (2019), pp. 56-70
Persistent link: https://www.econbiz.de/10012104092
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Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen; Krishen, Anjala S.; Barnes, Jesse - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373