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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
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Impact of retail environment extraordinariness on customer self-concept
Kaltcheva, Velitchka D.; Patino, Anthony; Chebat, … - In: Journal of business research : JBR 64 (2011) 6, pp. 551-557
Persistent link: https://www.econbiz.de/10008988833
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Consumer responses to high-technology products : product attributes, cognition, and emotions
Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of business research : JBR 64 (2011) 11, pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537
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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of business research : JBR 65 (2012) 5, pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
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Cognitive fit, retail shopper confusion, and shopping value : empirical investigationc
Garaus, Marion; Wagner, Udo; Kummer, Claudia - In: Journal of business research : JBR 68 (2015) 5, pp. 1003-1011
Persistent link: https://www.econbiz.de/10010517120