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~isPartOf:"Journal of business research : JBR"
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ECONIS (ZBW)
2,303
USB Cologne (EcoSocSci)
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1
Celebrities as human brands : an inquiry on
stakeholder
-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
2
Co-creating
stakeholder
and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
3
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and
stakeholder
identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
4
Commentary on "Co-creating
stakeholder
and brand identities : a cross-cultural consumer perspective"
Faurholt Csaba, Fabian
- In:
Journal of business research : JBR
70
(
2017
),
pp. 411-413
Persistent link: https://www.econbiz.de/10011620579
Saved in:
5
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
6
The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A.
- In:
Journal of business research : JBR
60
(
2007
)
5
,
pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
Saved in:
7
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
8
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
9
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
10
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
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