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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José; Rodríguez Barberena, Lucienne - In: Journal of business research : JBR 69 (2016) 9, pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
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How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.; Mrad, Mona; Solomon, Michael R. - In: Journal of business research : JBR 89 (2018), pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
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Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10003915826
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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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From Armani to Zara : impression formation based on fashion store patronage
Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
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Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
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Behavioral brand loyalty and consumer brand associations
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 67-72
Persistent link: https://www.econbiz.de/10009720387
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Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana; … - In: Journal of business research : JBR 67 (2014) 4, pp. 457-463
Persistent link: https://www.econbiz.de/10010362110