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~isPartOf:"Journal of business research : JBR"
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Advertising
171
Werbung
158
Consumer behaviour
127
Konsumentenverhalten
127
Advertising effects
117
Werbewirkung
117
Internet marketing
47
Online-Marketing
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Septianto, Felix
4
Choi, Yung Kyun
3
Ford, John B.
3
Jain, Varsha
3
Laroche, Michel
3
Merchant, Altaf
3
Spielmann, Nathalie
3
Bellman, Steven
2
Bove, Liliana L.
2
Burton, Scot
2
Cao, Zixia
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Foroudi, Pantea
2
Geuens, Maggie
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Kashmiri, Saim
2
Kim, Alex Jiyoung
2
Kim, Jooyoung
2
Lei, Jing
2
Liu, Martin J.
2
Martín Herrán, Guiomar
2
Monfort, Abel
2
Mukherji, Prokriti
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Orazi, Davide C.
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Quach, Sara
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Richard, Marie-Odile
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Seo, Yuri
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Sigué, Simon Pierre
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Taylor, Charles Raymond
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Thaichon, Park
2
Thomas, Sunil
2
Uribe, Rodrigo
2
Warlop, Luk
2
Yan, Ruiliang
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
European Journal of Marketing
329
Journal of Consumer Marketing
311
Journal of Product & Brand Management
266
International journal of advertising : the review of marketing communications
211
Journal of advertising research
211
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
153
Marketing Intelligence & Planning
125
International Marketing Review
124
Strategic Direction
118
Journal of retailing and consumer services
107
Young Consumers
106
Journal of Services Marketing
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of promotion management : JPM
89
NBER working paper series
80
European journal of marketing : EJM
79
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Psychology & marketing
76
Journal of historical research in marketing
71
Marketing Science
71
European journal of operational research : EJOR
70
Journal of promotion management : innovations in planning and applied research
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Working paper / National Bureau of Economic Research, Inc.
63
International Journal of Retail & Distribution Management
62
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
61
International Journal of Bank Marketing
58
NBER Working Paper
58
SpringerLink / Bücher
58
International journal of industrial organization
55
Health marketing quarterly
53
Journal of current issues and research in advertising : JCIRA
51
Journal of marketing research : JMR
50
Journal of marketing
49
Asia Pacific Journal of Marketing and Logistics
48
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ECONIS (ZBW)
214
Showing
1
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214
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1
Effects of
advertising
-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
2
Celebrities
as human
brands
: an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
3
Mastering survivorship : how
brands
facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
4
Trade dress : the increasing importance of an ancient yet new form of intellectual property protection
O'Connor, Thomas S.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 303-306
Persistent link: https://www.econbiz.de/10010245264
Saved in:
5
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
6
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
7
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
8
Understanding the interplay between brand and innovation orientation : evidence from emerging multinationals
Andonova, Veneta
;
Losada-Otálora, Mauricio
- In:
Journal of business research : JBR
119
(
2020
),
pp. 540-552
Persistent link: https://www.econbiz.de/10012417042
Saved in:
9
Consumers' practices of everyday luxury
Banister, Emma
;
Roper, Stuart
;
Tisiruk Potavanich
- In:
Journal of business research : JBR
116
(
2020
),
pp. 458-466
Persistent link: https://www.econbiz.de/10012257643
Saved in:
10
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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