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Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb; Peck, Joann; Barger, Victor A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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With suspicious (but happy) minds : mood's ability to neutralize the effects of suspicion on persuasion
DeCarlo, Thomas E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 326-333
Persistent link: https://www.econbiz.de/10003883905
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Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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Positional goods and the social rank hypothesis : income inequality affects online chatter about high- and low‐status brands on Twitter
Walasek, Lukasz; Bhatia, Sudeep; Brown, Gordon D. A. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 138-148
Persistent link: https://www.econbiz.de/10011842203
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Why brands should fear fearful consumers : how attachment style predicts retaliation
Thomson, Matthew; Whelan, Jodie; Johnson, Allison R. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 289-298
Persistent link: https://www.econbiz.de/10009569964
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Effect of effort and deadlines on consumer product returns
Janakiraman, Narayan; Ordóñez, Lisa - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 260-271
Persistent link: https://www.econbiz.de/10009569967
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004