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Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton; Kelting, Katie; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
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How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
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Consumer responses to parodic ads
Roehm, Michelle L.; Roehm, Harper A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
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Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.; Townsend, Claudia - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
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Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer; Cian, Luca - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 506-519
Persistent link: https://www.econbiz.de/10010410182