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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Brand image"
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Brand image
Consumer behaviour
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53
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Keinan, Anat
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
366
The journal of product & brand management
246
Journal of retailing and consumer services
224
The journal of brand management : an international journal
219
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
59
International marketing review
55
Journal of global marketing
54
Journal of strategic marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
European journal of marketing
30
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
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1
Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
Saved in:
2
The difference between differences : how expertise affects diagnosticity of attribute alignability
Nam, Myungwoo
;
Wang, Jing
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009686807
Saved in:
3
Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Izberk-Bilgin, Elif
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 663-687
Persistent link: https://www.econbiz.de/10009686811
Saved in:
4
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
5
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
6
Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.
;
Ahluwalia, Rohini
;
Cheng, Shirley Y. Y.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
Saved in:
7
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
8
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
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9
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
10
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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