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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Psychology of advertising
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Consumer behaviour
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Advertising
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1985
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Batra, Rajeev
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
VDI-Berichte
219
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
201
Schriften des Vereins für Socialpolitik, Gesellschaft für Wirtschafts- und Sozialwissenschaften
163
Loccumer Protokolle
155
Lecture notes in economics and mathematical systems : operations research, computer science, social science
95
Kurs / Deutsche Verkehrswissenschaftliche Gesellschaft e.V., DVWG
91
Lecture notes in computer science
83
Journal of economic psychology : research in economic psychology and behavioral economics
75
Beiträge zur Hochschulpolitik
68
Schriftenreihe der Hochschule Speyer
60
SpringerLink / Bücher
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Pure and applied chemistry : official journal of the International Union of Pure and Applied Chemistry
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Psychology & marketing
54
Annals of operations research
52
Schriftenreihe für ländliche Sozialfragen : Veröffentlichungen der Agrarsozialen Gesellschaft, Göttingen
49
Journal of advertising : official publication of the American Academy of Advertising
48
Informatik-Fachberichte
46
Wissenschaftliche Beiträge / Martin-Luther-Universität Halle-Wittenberg : WB
41
Protokoll / Bergedorfer Gesprächskreis zu Fragen der Freien Industriellen Gesellschaft
40
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
37
Veröffentlichungen der Hanns-Martin-Schleyer-Stiftung
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Schriftenreihe der Bundesanstalt für Arbeitsschutz / Tagungsbericht
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IFIP
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Speyerer Forschungsberichte
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Konjunkturpolitik / Beihefte
30
Zeitschrift für Unternehmensgeschichte / Beiheft
30
Kolloquium / Walter-Raymond-Stiftung
29
Neue Schriften des Deutschen Städtetages
29
OECD working papers
29
Wirtschaftswissenschaft
29
Bulletin of comparative labour relations
27
Materialien zur Bevölkerungswissenschaft
27
United Nations publication
27
Schriftenreihe der Bundesanstalt für Arbeitsschutz und Arbeitsmedizin / Tagungsbericht
26
European journal of operational research : EJOR
25
FIW-Schriftenreihe
25
International journal of advertising : the quarterly review of marketing communications
25
Schriften des Vereins für Socialpolitik : SVS
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Campus / Forschung
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ECONIS (ZBW)
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1
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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2
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
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3
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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4
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
5
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
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6
Feeling like my self : emotion profiles and social identity
Coleman, Nicole Verrochi
;
Williams, Patti
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10009786441
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7
Optimal visualization aids and temporal framing for new products
Zhao, Min
;
Dahl, Darren W.
;
Hoeffler, Steve
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1137-1151
Persistent link: https://www.econbiz.de/10010473288
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8
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
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9
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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10
Marketplace sentiments
Gopaldas, Ahir
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
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