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Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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Wealth and welfare : divergent moral reactions to ethical consumer choices
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 879-896
Persistent link: https://www.econbiz.de/10011489849
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Tracking costs of time and money : how accounting periods affect mental accounting
Soster, Robin L.; Monga, Ashwani; Bearden, William O. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 712-721
Persistent link: https://www.econbiz.de/10008747679
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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How self-control shapes the meaning of choice
Sela, Aner; Berger, Jonah; Kim, Joshua - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
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Witnessing moral violations increases conformity in consumption
Dong, Ping; Zhong, Chen-Bo - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 778-793
Persistent link: https://www.econbiz.de/10011780561
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Price endings, left-digit effects, and choice
Manning, Kenneth C.; Sprott, David E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 328-335
Persistent link: https://www.econbiz.de/10003880204
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Strengthening the influence of advertised reference prices through information priming
Kan, Christina; Lichtenstein, Donald R.; Grant, Susan Jung - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447