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Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.; Stafford, Marla Royne - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
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A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
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Advertising versus product placements : how consumers assess the value of each
Gangadharbatla, Harsha; Daugherty, Terry - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10009770282
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The influence of program context intensity : an examination of television advertising during war news
Aiken, K. Damon; Malkewitz, Keven - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 27-39
Persistent link: https://www.econbiz.de/10008822603
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard; Liang, Angie; Lee, Wei-Na - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 190-208
Persistent link: https://www.econbiz.de/10010383926
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The moderating role of social norms on the effects of product placement in television fiction : a field study in Brazil
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10011304692
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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas; Christina, Boutsouki; Yorgos, Zotos - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.; Lancaster, Alyse R.; Lancaster, Kent M. - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
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Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.; Coleman, Renita - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10003770176