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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
9
Brand management
7
Luxury goods
7
Luxusgüter
7
Markenführung
7
Brand image
5
Markenimage
5
Brand
4
Fashion
4
Markenartikel
4
Australia
2
Australien
2
Bekleidung
2
Clothing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Designation of origin
2
Gesellschaft
2
Herkunftsbezeichnung
2
Luxury brands
2
Perception
2
Society
2
Wahrnehmung
2
Behavioral branding
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communication
1
Brand communities
1
Brand love
1
Brand loyalty
1
Brand prominence
1
Branding
1
Clothing industry
1
Consumer behavior
1
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Article
9
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2
Type of publication (narrower categories)
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Article in journal
11
Aufsatz in Zeitschrift
11
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
11
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Guzman, Francisco
9
Johnson, Kim K. P.
7
Lennon, Sharron J.
7
Chattaraman, Veena
5
Choo, Ho Jung
5
Kwon, Wi-suk
5
Thomas, Jane Boyd
5
Watchravesringkan, Kittichai
5
Yan, Ruoh-nan
5
Fetscherin, Marc
4
Jain, Sheetal
4
Kang, Jiyun
4
Karpova, Elena
4
Khare, Arpita
4
Kim, Hyunsook
4
Lee, Yuri
4
Rindell, Anne
4
Sadachar, Amrut
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Arrigo, Elisa
3
Baghi, Ilaria
3
Balasubramanian, Siva Kumar
3
Bhaduri, Gargi
3
Chao, Fred
3
Choi, Dooyoung
3
Choi, Tsan-Ming
3
Coker, Kesha K.
3
Costa, Marconi Freitas da
3
Fiore, Ann Marie
3
Gabrielli, Veronica
3
Guercini, Simone
3
Hegner, Sabrina
3
Hodges, Nancy
3
Hustvedt, Gwendolyn
3
Jin, Byoungho
3
Kang, Ju-Young M.
3
Kim, HaeJung
3
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Published in...
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Journal of fashion marketing and management
The journal of product & brand management
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The service industries journal
2
Tourism management : research, policies, practice
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
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Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
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date (newest first)
date (oldest first)
1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
4
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
5
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
6
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
Attitudes toward domestic and foreign luxury
brand
apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
8
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and
brand
country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
9
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and
brand
resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
10
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
1
2
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