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~isPartOf:"Journal of fashion marketing and management"
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Konsumentenverhalten
292
Consumer behaviour
283
Mode
141
Fashion
137
Bekleidung
92
Clothing
90
Bekleidungsindustrie
68
Clothing industry
68
USA
60
United States
53
Brand management
46
Markenführung
46
Brand image
45
Markenimage
45
Luxury goods
44
Luxusgüter
44
Textile distribution
43
Textilhandel
43
Frauen
33
Women
32
Online retailing
31
Online-Handel
31
Social Web
31
Brand
30
Markenartikel
30
Social web
30
Jugendliche
23
Beziehungsmarketing
22
Relationship marketing
22
Youth
22
Internet marketing
21
Online-Marketing
21
E-commerce
20
Electronic Commerce
20
Öko-Produkt
20
Sustainable product
19
Personality psychology
18
Persönlichkeitspsychologie
18
Einzelhandel
15
Retail trade
15
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Article
297
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2
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290
Aufsatz in Zeitschrift
290
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
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English
299
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Lennon, Sharron J.
7
Phau, Ian
7
Thomas, Jane Boyd
5
Yan, Ruoh-nan
5
Chattaraman, Veena
4
Choo, Ho Jung
4
Johnson, Kim K. P.
4
Khare, Arpita
4
Kim, Hyunsook
4
Lee, Yuri
4
Sadachar, Amrut
4
Choi, Dooyoung
3
Costa, Marconi Freitas da
3
Hodges, Nancy
3
Hustvedt, Gwendolyn
3
Jain, Sheetal
3
Kim, HaeJung
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Noh, Mijeong
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
Seock, Yoo-kyoung
3
Watchravesringkan, Kittichai
3
Yoon, Namhee
3
Ahn, SooKyoung
2
Baghi, Ilaria
2
Bernard, John C.
2
Carroll, Kate
2
Carroll, Kathryn A.
2
Cassidy, Tracy Diane
2
Chakraborty, Swagata
2
Chang, Hyo Jung
2
Chebat, Jean-Charles
2
Cho, Siwon
2
Clark, Ronald A.
2
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Journal of fashion marketing and management
Journal of business research : JBR
2,275
Journal of retailing and consumer services
1,997
International journal of hospitality management
801
International journal of consumer studies
775
Psychology & marketing
714
NBER working paper series
651
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Working paper / National Bureau of Economic Research, Inc.
548
SpringerLink / Bücher
519
NBER Working Paper
485
Management science : journal of the Institute for Operations Research and the Management Sciences
456
Technological forecasting & social change : an international journal
431
Asia Pacific journal of marketing and logistics
412
The journal of product & brand management
405
Tourism management : research, policies, practice
396
European Journal of Marketing
390
Journal of marketing research : JMR
383
Journal of Consumer Marketing
377
European journal of marketing : EJM
375
The journal of brand management : an international journal
367
Journal of travel and tourism marketing
364
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
360
Journal of marketing management : MM
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of marketing communications
346
Journal of marketing
340
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Cogent business & management
332
Journal of international consumer marketing
330
Journal of business ethics : JOBE
323
Journal of retailing
322
Marketing letters : a journal of research in marketing
315
Discussion paper series / IZA
313
Journal of the Academy of Marketing Science
312
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
309
International journal of contemporary hospitality management
308
Industrial marketing management : the international journal for industrial and high-tech firms
305
Journal of consumer behaviour : an international research review
297
Discussion paper / Centre for Economic Policy Research
295
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ECONIS (ZBW)
290
OLC EcoSci
9
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1
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers'
eWOM
on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
2
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
3
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
4
Social media fashion influencer
eWOM
communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley
;
Fares, Omar H.
;
Mohan, Myuri
;
Lee, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
Saved in:
5
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and
e-WOM
: results of a binational study
Mainolfi, Giada
;
Vergura, Donata Tania
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013384536
Saved in:
6
Organic and amplified
eWOM
in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
7
How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Roncha, Ana
;
Radclyffe-Thomas, Natascha
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 300-321
Persistent link: https://www.econbiz.de/10011594911
Saved in:
8
Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh
;
Spinelli, Gabriella
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
Saved in:
9
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
10
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
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