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Marketing management
43
Marketingmanagement
43
International marketing
8
Internationales Marketing
8
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7
Unternehmenserfolg
7
Brand management
6
Consumer behaviour
6
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Manrai, Ajay K.
3
Evangelista, Felicitas
2
Kaynak, Erdener
2
Randrianasolo, Arilova
2
Singh, Ramendra
2
Adiwijaya, Karto
1
Al-Hajla, Ali Homaid
1
Albaum, Gerald
1
Andaleeb, Syed S.
1
Athaide, Gerard A.
1
Bakir, Aysen
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Behl, Abhishek
1
Boddewyn, Jean J.
1
Brooksbank, Roger
1
Bélisle-Pipon, Jean-Christophe
1
Calvo-Porral, Cristina
1
Charoensukmongkol, Peerayuth
1
Cobbs, Joe
1
Darmawan, Ida
1
Dawson, Leslie M.
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Demessie, Girma Tegene
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Diwan, Saloni Pawan
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Domínguez, Luis V.
1
Elliott, Roger M.
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Ezlika Ghazali
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Felix, Reto
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Fetscherin, Marc
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Garland, Ron
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Grier, Sonya A.
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Groza, Mark D.
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Hassan, Ahmed A. M.
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Herche, Joel
1
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Journal of global marketing
Journal of business research : JBR
375
Industrial marketing management : the international journal for industrial and high-tech firms
358
SpringerLink / Bücher
252
Journal of strategic marketing
200
Europäische Hochschulschriften / 5
154
The journal of business & industrial marketing
147
Journal of the Academy of Marketing Science
145
European journal of marketing : EJM
140
Journal of marketing
127
Journal of marketing management : MM
125
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Journal of retailing and consumer services
93
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Gabler Edition Wissenschaft
83
Springer eBook Collection
80
European Journal of Marketing
78
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Marketing Intelligence & Planning
71
Markt in Kürze
61
The journal of brand management : an international journal
60
Lehrbuch
59
Journal of personal selling & sales management : JPSSM
58
NBER working paper series
58
Business horizons
57
Springer eBook Collection / Business and Economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Working paper / National Bureau of Economic Research, Inc.
53
Journal of marketing research : JMR
51
Journal of advertising research
50
The marketing review
50
International marketing review
48
Marketing : ZFP ; journal of research and management
47
Psychology & marketing
47
Harvard business review : HBR
46
Journal of business economics : JBE
46
Journal of business ethics : JOBE
45
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ECONIS (ZBW)
47
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1
Market power vs. marketing prowess as determinants of company performance in LDCs : the case of Venezuela
Domínguez, Luis V.
- In:
Journal of global marketing
2
(
1988
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10001098394
Saved in:
2
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
3
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
4
The main determinants of Bollywood movie box office sales
Fetscherin, Marc
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 461-476
Persistent link: https://www.econbiz.de/10008822589
Saved in:
5
The efficacy of cultural intelligence for adaptive
selling
behaviors in cross-cultural
selling
: the moderating effect of trait mindfulness
Charoensukmongkol, Peerayuth
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012260088
Saved in:
6
Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald
;
Yu, Julie
;
Wiese, Nila M.
;
Herche, Joel
; …
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
Saved in:
7
Strategic marketing in New Zealand companies
Brooksbank, Roger
;
Garland, Ron
;
Taylor, David
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10003952645
Saved in:
8
International market segmentation and cross-export strategies development case study : Iranian furniture industry
Malek Mohamadi Golsefid, Samira
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 446-460
Persistent link: https://www.econbiz.de/10008822590
Saved in:
9
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
10
Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
;
Zhou, Lianxi
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
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