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Decontextualizing consumer animosity
Little, Joseph P.; Singh, Nitish - In: Journal of global marketing 28 (2015) 2, pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
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Cosmopolitanism : concept and measurement
Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291
Persistent link: https://www.econbiz.de/10009756663
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Culture and international marketing : a sub-Saharan African context
Darley, William K.; Luethge, Denise J.; Blankson, Charles - In: Journal of global marketing 26 (2013) 4, pp. 188-202
Persistent link: https://www.econbiz.de/10010199649
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International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man; Knight, Gary A.; Tansuhaj, Patriya S. - In: Journal of global marketing 27 (2014) 3, pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
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Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit; Meyer-Höfer, Marie von; Spiller, Achim - In: Journal of global marketing 29 (2016) 1/5, pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
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Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
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Defending a domestic position against global entries
Timmor, Yaron; Rabino, Samuel; Zif, Jay Jehiel - In: Journal of global marketing 22 (2009) 4, pp. 251-265
Persistent link: https://www.econbiz.de/10003899903
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Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred; Haefner, James E. - In: Journal of global marketing 22 (2009) 4, pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
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The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard - In: Journal of global marketing 23 (2010) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003979022