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Approach or avoidance? : the dual role of face in fashion consumption
Wang, Wangshuai; Zhang, Xin-an; Li, Jie; Sun, Gong - In: Journal of global marketing 33 (2020) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
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The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
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The role of economic-demographic factors in US international restaurant franchising : an empirical investigation
Yavas, Burhan F. - In: Journal of global marketing 2 (1988) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10001098397
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International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man; Knight, Gary A.; Tansuhaj, Patriya S. - In: Journal of global marketing 27 (2014) 3, pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
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Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit; Meyer-Höfer, Marie von; Spiller, Achim - In: Journal of global marketing 29 (2016) 1/5, pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
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Technological complexity and country-of-origin effects on binational product evaluation : investigation in an emerging market
Hamzaoui-Essoussi, Leila - In: Journal of global marketing 23 (2010) 4, pp. 306-320
Persistent link: https://www.econbiz.de/10008701383
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An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Kaynak, Erdener; Kara, Ali; Apil, Ali Riza - In: Journal of global marketing 24 (2011) 5, pp. 433-452
Persistent link: https://www.econbiz.de/10009500876
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Symbiotic marketing and trust-related issues : empirical evidence from an emerging economy
Huang, Jun; Li, Ji; Zhang, Pengcheng; Cai, Zhenyao; … - In: Journal of global marketing 24 (2011) 5, pp. 417-432
Persistent link: https://www.econbiz.de/10009500878
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Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz; Kara, Ali - In: Journal of global marketing 25 (2012) 3, pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
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New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K. - In: Journal of global marketing 29 (2016) 1/5, pp. 171-173
Persistent link: https://www.econbiz.de/10011654371