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Christian Grönroos : I did it my way
Grönroos, Christian - In: Journal of historical research in marketing 9 (2017) 3, pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
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Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark; Aitken, Robert - In: Journal of historical research in marketing 7 (2015) 2, pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L. - In: Journal of historical research in marketing 7 (2015) 4, pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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My search for meaning in marketing
Layton, Roger A. - In: Journal of historical research in marketing 9 (2017) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
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Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N. - In: Journal of historical research in marketing 9 (2017) 3, pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck - In: Journal of historical research in marketing 6 (2014) 4, pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
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The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian; Cunningham, Peggy; McLean, Paula; … - In: Journal of historical research in marketing 2 (2010) 2, pp. 198-217
Persistent link: https://www.econbiz.de/10003979537