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~isPartOf:"Journal of historical research in marketing"
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Advertising
71
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Advertising history
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Beard, Fred
3
Hawkins, Richard A.
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Branchik, Blaine J.
2
O'Hagan, Lauren Alex
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Tadajewski, Mark
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Witkowski, Terrence H.
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Battilani, Patrizia
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Fasce, Ferdinando
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French, Michael J.
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Fullerton, Ronald A.
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Funke, Michael
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Galluzzo, Anthony
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Gatejel, Luminita
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Journal of historical research in marketing
European Journal of Marketing
222
Journal of advertising research
213
International journal of advertising : the review of marketing communications
210
Journal of Consumer Marketing
207
Journal of business research : JBR
201
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
154
Journal of retailing and consumer services
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
NBER working paper series
93
Young Consumers
93
Marketing Intelligence & Planning
92
SpringerLink / Bücher
90
International Marketing Review
89
Journal of promotion management : JPM
89
Management science : journal of the Institute for Operations Research and the Management Sciences
88
European journal of operational research : EJOR
85
Marketing Science
78
European journal of marketing : EJM
75
Working paper / National Bureau of Economic Research, Inc.
74
NBER Working Paper
72
Strategic Direction
72
Journal of Product & Brand Management
68
Journal of Services Marketing
68
Psychology & marketing
66
Journal of promotion management : innovations in planning and applied research
65
International journal of industrial organization
62
MPRA Paper
62
CESifo working papers
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Health marketing quarterly
57
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing research : JMR
56
Journal of marketing
53
Europäische Hochschulschriften / 5
52
Discussion paper / Centre for Economic Policy Research
51
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
73
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1
Modernity, beauty and the Swedish "way of life" : lifestyle marketing in Stomatol toothpaste advertisements : 1910-1940
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
4
,
pp. 424-452
Persistent link: https://www.econbiz.de/10013454223
Saved in:
2
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
Saved in:
3
The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
Saved in:
4
The Americanization of Italian
advertising
during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona
;
Vinti, Carlo
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
Saved in:
5
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
6
Department store
advertising
in newspapers,
radio
, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
7
Advertising
in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
8
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
9
Irresistible empire or innocents abroad? : American
advertising
agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando
;
Bini, Elisabetta
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Saved in:
10
The subsiding sizzle of
advertising
history : methodological and theoretical challenges in the post
advertising
age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
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