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Modernity, beauty and the Swedish "way of life" : lifestyle marketing in Stomatol toothpaste advertisements : 1910-1940
O'Hagan, Lauren Alex - In: Journal of historical research in marketing 14 (2022) 4, pp. 424-452
Persistent link: https://www.econbiz.de/10013454223
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A. - In: Journal of historical research in marketing 4 (2012) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
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The Americanization of Italian advertising during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona; Vinti, Carlo - In: Journal of historical research in marketing 1 (2009) 2, pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki - In: Journal of historical research in marketing 2 (2010) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
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Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.; Antonov-Ovseenko, Anton A. - In: Journal of historical research in marketing 7 (2015) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
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The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia; Bertagnoni, Giuliana - In: Journal of historical research in marketing 7 (2015) 1, pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
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Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando; Bini, Elisabetta - In: Journal of historical research in marketing 7 (2015) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
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The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan - In: Journal of historical research in marketing 3 (2011) 4, pp. 528-548
Persistent link: https://www.econbiz.de/10009407699