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Dual branding : a case study of Wyndham
Ronzoni, Giulio; Torres, Edwin; Kang, Juhee - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 240-257
Persistent link: https://www.econbiz.de/10011924272
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Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
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The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel : does consumer affinity matter?
Tsaur, Sheng-Hshiung; Hsu, Fu-Sung; Ching, Hsiao-Wei - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 246-262
Persistent link: https://www.econbiz.de/10013536110
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Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding
Xia, Menglong; Zhang, Yang - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
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Brand cocreation and immersion : the link between sense of brand community and attitude toward a brand
Acikgoz, Fulya; Tasci, Asli DA - In: Journal of hospitality and tourism insights 5 (2022) 2, pp. 465-500
Persistent link: https://www.econbiz.de/10013189285
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The COVID-19 pandemic and repurchase intention in building brand engagement in the airline industry
Shabankareh, Mohammadjavad; Hamzavi, Jagangir; … - In: Journal of hospitality and tourism insights 7 (2024) 1, pp. 626-650
Persistent link: https://www.econbiz.de/10014467565
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Hey brand, let me take a selfie to get you out of the crisis
Mohsin Raza; Rimsha Khalid; Hassan Raza - In: Journal of hospitality and tourism insights 7 (2024) 3, pp. 1349-1370
Persistent link: https://www.econbiz.de/10015052914
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Is satisfaction a moderator? : the effect of sensory experience on perceived environmental sustainability and WOM : a study on the world's first organic state : Sikkim, India
Nukhu, Rhulia; Sapna Singh - In: Journal of hospitality and tourism insights 7 (2024) 1, pp. 479-499
Persistent link: https://www.econbiz.de/10014467534
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Hotel customer segmentation according to eco-service quality perception : the case of Russian tourists
Aksu, Akın; Albayrak, Tahir; Caber, Meltem - In: Journal of hospitality and tourism insights 5 (2022) 3, pp. 501-514
Persistent link: https://www.econbiz.de/10013272792
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Does organisational culture determine performance differentials in the hospitality industry? : evidence from the hotel industry
Seidu, Samira; Mensah, Abigail Opoku; Issau, Kassimu; … - In: Journal of hospitality and tourism insights 5 (2022) 3, pp. 535-552
Persistent link: https://www.econbiz.de/10013272797