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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh - In: Journal of international consumer marketing 30 (2018) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
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Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson; Babin, Barry J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
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To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
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Fee or free? : how much to add on for an add-on
Fruchter, Gila E.; Gerstner, Eitan; Dobson, Paul - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10009125071
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
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Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal - In: Journal of international consumer marketing 31 (2019) 2, pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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Social utility and fashion behavior
MacIntyre, Shelby H. - In: Marketing letters : a journal of research in marketing 3 (1992) 4, pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
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A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories
Souiden, Nizar; M’Saad, Bouthaina; Pons, Frank - In: Journal of international consumer marketing 23 (2011) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10009383487