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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
73
Markenimage
73
Brand management
66
Markenführung
66
Cultural identity
51
Kulturelle Identität
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China
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Advertising
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Werbung
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Khare, Arpita
8
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5
Torres, Ivonne M.
4
Xue, Fei
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Zhang, Dan
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Zúñiga, Miguel Ángel
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Gavish, Yossi
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Lopes, Evandro Luiz
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Madadi, Rozbeh
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Meng, Juan
3
Messner, Wolfgang
3
Prendergast, Gerard P.
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Alarcón-del-Amo, María-del-Carmen
2
Allan, David
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Anand, Sandip
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Basfirinci, Cigdem
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Calantone, Roger J.
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Chan, Kara
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Chandrasekara, Ruwangi
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Clark, Ronald A.
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Cude, Brenda J.
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Kim, Youn-kyung
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Koo, Jakyung
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Lee, Kaman
2
Lee, Sangwon
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Journal of international consumer marketing
Journal of business research : JBR
2,609
Journal of retailing and consumer services
2,101
NBER working paper series
1,420
Discussion paper series / IZA
1,308
Working paper / National Bureau of Economic Research, Inc.
1,180
SpringerLink / Bücher
1,167
NBER Working Paper
1,123
IZA Discussion Paper
918
International journal of hospitality management
874
International journal of consumer studies
810
Psychology & marketing
742
The journal of brand management : an international journal
668
Industrial marketing management : the international journal for industrial and high-tech firms
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
European journal of marketing : EJM
526
IZA Discussion Papers
501
The journal of product & brand management
500
Journal of marketing management : MM
478
Journal of marketing research : JMR
476
Asia Pacific journal of marketing and logistics
461
Journal of marketing
457
Management science : journal of the Institute for Operations Research and the Management Sciences
453
Journal of the Academy of Marketing Science
426
Tourism management : research, policies, practice
426
Journal of travel and tourism marketing
424
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
406
The journal of services marketing
383
Journal of retailing
373
Journal of strategic marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Marketing intelligence & planning
360
Marketing letters : a journal of research in marketing
358
Journal of marketing communications
357
Cogent business & management
348
Young consumers : insight and ideas for responsible marketers
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
The service industries journal
345
International journal of contemporary hospitality management
340
CESifo working papers
339
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ECONIS (ZBW)
341
USB Cologne (EcoSocSci)
2
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1
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
2
The formation of
brand
loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
3
The influence of social media
marketing
on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
4
Socio-demographic and loyalty assessment of
brand
proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Brand
hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
7
Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara
;
Prendergast, Gerard P.
;
Ng, Yu Leung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
Saved in:
8
Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison
Yu, Jun
;
Zhou, Joyce Xin
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10003946667
Saved in:
9
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
10
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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