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Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro; Urdan, André Torres - In: Journal of international consumer marketing 25 (2013) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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Business ethics and counterfeit purchase intention : a comparative study on Thais and Singaporeans
Jirotmontree, Atthaphol - In: Journal of international consumer marketing 25 (2013) 4, pp. 281-288
Persistent link: https://www.econbiz.de/10010125891
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Effects of luxury perceptions on purchase intention of high-tech products
Ho, Sean Chih-Hsiang; Yeh, Ying-Jung Yvonne; Lin, Tom M. Y. - In: Journal of international consumer marketing 34 (2022) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10013167319
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
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Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa; Phau, Ian - In: Journal of international consumer marketing 25 (2013) 5, pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
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The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan; Kolbe, Diana - In: Journal of international consumer marketing 32 (2020) 4, pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
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The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat; Erdogan, Bayram Zafer; Basil, Michael - In: Journal of international consumer marketing 32 (2020) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
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Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza; Pool, Javad Khazaei - In: Journal of international consumer marketing 29 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
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Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Shahriari, Elmira; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of international consumer marketing 31 (2019) 4, pp. 317-329
Persistent link: https://www.econbiz.de/10012200739