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The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan; Kolbe, Diana - In: Journal of international consumer marketing 32 (2020) 4, pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
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The effects of online reviews, perceived value, and gender on continuance intention to use international online outshopping website : an elaboration likelihood model perspective
Luo, Yumei; Ye, Qiongwei - In: Journal of international consumer marketing 31 (2019) 3, pp. 250-269
Persistent link: https://www.econbiz.de/10012200731
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Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
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The features and effectiveness of Chinese language online recommendations
Ng, Raine; Prendergast, Gerard P.; Chang, Ludwig M. K. - In: Journal of international consumer marketing 33 (2021) 4, pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
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Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro; Urdan, André Torres - In: Journal of international consumer marketing 25 (2013) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Understanding Chinese users' preference for domestic over foreign internet services
Oh, Lih-bin; Zhang, Yao - In: Journal of international consumer marketing 22 (2010) 3, pp. 227-243
Persistent link: https://www.econbiz.de/10003995594
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Understanding consumers' sentiment expressions in online reviews : a hybrid approach
La, Liqing; Xu, Feifei; Ren, Qun; Zhen, Feng; Lobsang, Tashi - In: Journal of international consumer marketing 34 (2022) 4, pp. 465-479
Persistent link: https://www.econbiz.de/10013361585
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Starbucks as the third place : glimpses into Taiwan's consumer culture and lifestyles
Lin, En-ying - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 119-128
Persistent link: https://www.econbiz.de/10009545342