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International marketing
121
Internationales Marketing
121
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
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Brand image
17
Markenimage
17
Beziehungsmarketing
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Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
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World
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Schwellenländer
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global brands
11
Cultural identity
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Kulturelle Identität
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Internationaler Markteintritt
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Markenartikel
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USA
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United States
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Export sector
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Exportwirtschaft
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export performance
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international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
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Article
118
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120
Aufsatz in Zeitschrift
120
Collection of articles of several authors
2
Sammelwerk
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Language
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English
121
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Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Alden, Dana
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Kuivalainen, Olli
2
Lehmann, Donald R.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
Price, Linda L.
2
Schlegelmilch, Bodo B.
2
Selasinsky, Maren von
2
Shi, Linda Hui
2
Sichtmann, Christina
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Theodosiou, Marios
2
Zdravkovic, Srdan
2
Zeriti, Athina
2
Zou, Shaoming
2
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Journal of international marketing
NBER working paper series
454
Discussion paper / Centre for Economic Policy Research
443
Working paper / National Bureau of Economic Research, Inc.
413
NBER Working Paper
401
Policy research working paper : WPS
366
Intereconomics : review of European economic policy
322
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
284
Working paper
252
SpringerLink / Bücher
237
IMF working papers
229
IMF working paper
225
CESifo working papers
219
The world economy : the leading journal on international economic relations
203
Europäische Hochschulschriften / 5
193
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
193
Discussion paper series / IZA
167
Economic systems
164
Post-communist economies
164
The economics of transition
164
Applied economics
162
Eastern European economics
162
Journal of international economics
157
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
156
William Davidson Institute working papers series
145
International marketing review
141
Policy research working paper
141
Journal of East European management studies : JEEMS
140
Kieler Arbeitspapiere
138
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
138
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
137
Journal of business research : JBR
130
Acta oeconomica : periodical of the Hungarian Academy of Sciences
129
Külgazdaság
129
World Bank Policy Research Working Paper
127
World Bank E-Library Archive
125
Kieler Diskussionsbeiträge
119
Arbeiten aus dem Osteuropa-Institut München
118
Comparative economic studies
117
Economic modelling
113
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ECONIS (ZBW)
121
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121
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1
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
2
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
3
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
4
The interface of international marketing and entrepreneurship research : review, synthesis, and future directions
Yang, Man
;
Gabrielsson, Peter
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011964143
Saved in:
5
Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.
;
Karami, Masoud
;
Martín Martín, Oscar
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
Saved in:
6
How can chief marketing officers strengthen their influence? : a social capital perspective across six country groups
Engelen, Andreas
;
Lackhoff, Fritz
;
Schmidt, Susanne
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 88-109
Persistent link: https://www.econbiz.de/10010233201
Saved in:
7
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
Saved in:
10
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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