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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Governmentality at the base-of-the-pyramid
Bonsu, Samuel K.; Polsa, Pia - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 236-244
Persistent link: https://www.econbiz.de/10009301193
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Vietnam : political economy, marketing system
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009513286
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Marketing in the flourishing society megatrend
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836