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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Macro-social marketing
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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An overview of global family policy : introduction to the special issue
Commuri, Suraj; Gentry, James W. - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 316-319
Persistent link: https://www.econbiz.de/10008758124
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Special issue on marketing history
2011
Persistent link: https://www.econbiz.de/10008935222
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How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
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Special issue on globalization of marketing ideology
Eckhardt, Giana (contributor) - 2013
Persistent link: https://www.econbiz.de/10009771557