Narrow search
Showing 1 - 10 of 19
Cover Image
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Cover Image
Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
Cover Image
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Cover Image
On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Cover Image
Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Cover Image
When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Cover Image
Marketing : the next 40,000 years
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Cover Image
Special issue on marketing history
2011
Persistent link: https://www.econbiz.de/10008935222
Cover Image
From marketing ideology to branding ideology
Levy, Sidney J.; Luedicke, Marius K. - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
Cover Image
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554