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Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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Marketing : the next 40,000 years
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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From marketing ideology to branding ideology
Levy, Sidney J.; Luedicke, Marius K. - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
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Reflections on sustainable enterprise : a macromarketing approach for macromarketing education
Reppel, Alexander E. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 397-403
Persistent link: https://www.econbiz.de/10009692958
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Marketing and the new materialism
Scott, Kristin; Martin, Diane M.; Schouten, John W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 282-290
Persistent link: https://www.econbiz.de/10010402642
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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010402645