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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Brand management"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
60
Gabler Edition Wissenschaft
47
Europäische Hochschulschriften / 5
40
Lehrbuch
33
Springer eBook Collection / Business and Economics
28
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20
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19
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19
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14
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13
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12
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12
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12
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
12
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11
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11
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11
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10
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10
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9
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9
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9
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9
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9
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9
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9
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8
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8
Marketing : ZFP ; journal of research and management
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
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Arbeitspapier / Institut für Marketing, Universität Mannheim
7
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7
European journal of marketing : EJM
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
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7
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
2
On "brand" : whether a semiotic
marketing
system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
3
Brands defined as semiotic
marketing
systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
4
Marketing
: the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
5
From
marketing
ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
Saved in:
6
The integrative justice model for
marketing
to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
Saved in:
7
A stakeholder-unifying, cocreation philosophy for
marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
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