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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
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International marketing
Konsumentenverhalten
Marketing
54
macromarketing
36
Marketing theory
23
Marketingtheorie
23
USA
18
United States
18
Consumer behaviour
14
Welt
7
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17
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Conejo, Francisco
2
Gaski, John F.
2
Wooliscroft, Ben
2
Baker, Courtney Nations
1
Belk, Russell W.
1
Benton, Raymond
1
Camacho, Sonia
1
Chelekis, Jessica
1
Cherrier, Hélène
1
Davies, Andrea
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of business research : JBR
37
SpringerLink / Bücher
30
Journal of Islamic marketing : JIMA
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Gabler Edition Wissenschaft
14
Marketing theory
13
Springer eBook Collection
13
International journal of wine business research : IJWBR
12
International marketing review
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of islamic marketing and branding
11
Journal of marketing management : MM
11
Journal of Islamic marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
European journal of marketing : EJM
8
Premier reference source
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
Marketing intelligence & planning
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Edward Elgar E-Book Archive
6
Journal of business ethics : JOBE
6
Journal of modelling in management
6
Lehrbuch
6
Schriftenreihe Studien zum Konsumentenverhalten
6
AMA educators' proceedings
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
Asia-Pacific journal of business administration
5
Europäische Hochschulschriften / 5
5
International journal of business and emerging markets : IJBEM
5
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ECONIS (ZBW)
17
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1
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
2
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
3
Creating the cautious consumer :
marketing
managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Saved in:
4
The unintended consequences of the countercultural movement of the 1960s : what’s
marketing
got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
5
Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.
;
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
Saved in:
6
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
7
On "brand" : whether a semiotic
marketing
system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
8
Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo
;
Chelekis, Jessica
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
Saved in:
9
Motherhood, marketization, and consumer vulnerability
Davies, Andrea
;
Dobscha, Susan
;
Geiger, Susi
; …
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
4
,
pp. 384-397
Persistent link: https://www.econbiz.de/10008758106
Saved in:
10
Vietnam : political economy,
marketing
system
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009513286
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