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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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Market structure and marketing behavior in LDCs : the case of Venezuela
Domínguez, Luis V. - In: Journal of macromarketing : examining the interactions … 7 (1987) 2, pp. 4-16
Persistent link: https://www.econbiz.de/10001068391
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Comparative advertising wars : an historical analysis of their causes and consequences
Beard, Fred - In: Journal of macromarketing : examining the interactions … 30 (2010) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10008650944
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Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte; Saren, Michael - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
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Globalization, consumer tensions, and the shaping of consumer culture in India
Eckhardt, Giana M.; Mahi, Humaira - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 280-294
Persistent link: https://www.econbiz.de/10009621045
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Single- and multi-ideology marketing in the province of Quebec in the early twentieth century
Baillargeon, Lisa; Gélinas, Patrice - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10008935201
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Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348
Persistent link: https://www.econbiz.de/10010402635