Narrow search
Showing 1 - 10 of 58
Cover Image
Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Cover Image
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Cover Image
Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Cover Image
Special issue: Marketing and information technology
In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 318-412
Persistent link: https://www.econbiz.de/10003785925
Cover Image
Applying ctaholic social teachings to ethical issues in marketing
Klein, Thomas A.; Laczniak, Gene R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10003893405
Cover Image
Alternative trade organization and subjective quality of life : the case of Latin American coffee producers
Geiger-Oneto, Stephanie; Arnould, Eric J. - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 276-290
Persistent link: https://www.econbiz.de/10009301182
Cover Image
Governmentality at the base-of-the-pyramid
Bonsu, Samuel K.; Polsa, Pia - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 236-244
Persistent link: https://www.econbiz.de/10009301193
Cover Image
The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
Cover Image
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.; Webster, Frederick E. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Cover Image
Macro-systems role of marketing : do we trade environment for welfare?
Kadirov, Djavlonbek - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 359-375
Persistent link: https://www.econbiz.de/10009489723