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Consumer behaviour
290
Konsumentenverhalten
290
Marketing
60
Beziehungsmarketing
53
Relationship marketing
53
Brand management
50
Markenführung
50
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45
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Kumar, V.
12
Grewal, Dhruv
8
Palmatier, Robert W.
8
Haws, Kelly L.
5
Hennig-Thurau, Thorsten
5
Kannan, P. K.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
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5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
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4
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4
Houston, Mark B.
4
Katona, Zsolt
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Srinivasan, Raji
4
Swaminathan, Vanitha
4
Verhoef, Peter C.
4
Wilbur, Kenneth C.
4
Aspara, Jaakko
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gordon, Brett R.
3
Hanssens, Dominique M.
3
Herrmann, Andreas
3
Homburg, Christian
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
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American Marketing Association / Task Force on the Development of Marketing Thought
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Journal of marketing
Journal of business research : JBR
2,191
Journal of retailing and consumer services
1,958
SpringerLink / Bücher
1,715
International journal of consumer studies
781
Psychology & marketing
753
International journal of hospitality management
741
Journal of consumer research : JCR ; an interdisciplinary bimonthly
624
NBER working paper series
549
Working paper / National Bureau of Economic Research, Inc.
466
European Journal of Marketing
463
European journal of marketing : EJM
455
Springer eBook Collection
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Asia Pacific journal of marketing and logistics
412
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407
Management science : journal of the Institute for Operations Research and the Management Sciences
406
Journal of advertising research
404
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398
Journal of marketing management : MM
389
Europäische Hochschulschriften / 5
377
The journal of brand management : an international journal
370
Journal of marketing communications
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Springer eBook Collection / Business and Economics
360
Gabler Edition Wissenschaft
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
352
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Journal of the Academy of Marketing Science
342
Journal of travel and tourism marketing
341
Journal of international consumer marketing
336
Marketing letters : a journal of research in marketing
329
Journal of economic psychology : research in economic psychology and behavioral economics
326
Tourism management : research, policies, practice
319
Journal of retailing
318
Journal of business ethics : JOBE
315
Cogent business & management
313
Journal of consumer behaviour : an international research review
299
International journal of retail & distribution management
296
The journal of consumer marketing
295
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ECONIS (ZBW)
367
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1
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367
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1
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
2
Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
Saved in:
3
People as products : analysis of a complex
marketing
exchange
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
Saved in:
4
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
5
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
6
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
7
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
8
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
9
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
10
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
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