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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline; Yang, Sha; Greenleaf, Eric A. - In: Journal of marketing 80 (2016) 2, pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
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Price promotions and popular events
Keller, Wiebke; Deleersnyder, Barbara; Gedenk, Karen - In: Journal of marketing 83 (2019) 1, pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
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Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.; Schau, Hope Jensen - In: Journal of marketing 83 (2019) 6, pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne; Gijsbrechts, Els - In: Journal of marketing 84 (2020) 2, pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael; Hardesty, David M. - In: Journal of marketing 74 (2010) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.; Roy, Tirthankar - In: Journal of marketing 74 (2010) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10003995127