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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
54
Relationship marketing
54
Brand management
48
Markenführung
48
Brand image
45
Markenimage
45
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32
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32
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30
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30
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Walker Reczek, Rebecca
6
Haws, Kelly L.
5
Houston, Mark B.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
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Journal of marketing
Journal of business research : JBR
2,047
Journal of retailing and consumer services
1,946
International journal of consumer studies
766
International journal of hospitality management
748
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
565
Working paper / National Bureau of Economic Research, Inc.
457
NBER Working Paper
405
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
Management science : journal of the Institute for Operations Research and the Management Sciences
385
SpringerLink / Bücher
376
The journal of brand management : an international journal
359
European journal of marketing : EJM
351
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
341
Tourism management : research, policies, practice
328
Journal of international consumer marketing
321
Technological forecasting & social change : an international journal
320
Journal of marketing management : MM
309
Journal of retailing
304
Journal of marketing communications
303
Cogent business & management
302
Journal of fashion marketing and management
297
International journal of retail & distribution management
296
Marketing letters : a journal of research in marketing
294
The international review of retail, distribution and consumer research
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of business ethics : JOBE
272
International journal of contemporary hospitality management
269
Journal of the Academy of Marketing Science
269
The journal of services marketing
264
Journal of hospitality marketing & management
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
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ECONIS (ZBW)
298
Showing
1
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298
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1
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
2
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
3
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
4
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
Exploring the effects of "what" (product) and "where" (
website
) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
7
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
8
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
9
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
10
Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.
;
Mantrala, Murali K.
;
Thorson, Esther
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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