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Marketing Intelligent Systems...
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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
52
Relationship marketing
52
Brand management
46
Markenführung
46
Brand image
45
Markenimage
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Social web
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30
Online-Marketing
30
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25
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Markenartikel
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Dienstleistungsqualität
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New product development
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Produktentwicklung
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kannan, P. K.
4
Melnyk, Valentyna
4
Schweidel, David A.
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Katona, Zsolt
3
Kushwaha, Tarun
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Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Moe, Wendy W.
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
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Journal of marketing
Journal of business research : JBR
2,132
Journal of retailing and consumer services
1,965
International journal of consumer studies
767
International journal of hospitality management
745
International journal of production research
718
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
532
European journal of operational research : EJOR
474
Technological forecasting & social change : an international journal
462
Working paper / National Bureau of Economic Research, Inc.
448
SpringerLink / Bücher
425
Asia Pacific journal of marketing and logistics
394
NBER Working Paper
394
The journal of product & brand management
393
European Journal of Marketing
375
Journal of Consumer Marketing
366
The journal of brand management : an international journal
355
Tourism management : research, policies, practice
354
European journal of marketing : EJM
353
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Computers & operations research : and their applications to problems of world concern ; an international journal
329
Journal of travel and tourism marketing
328
International journal of production economics
324
Journal of international consumer marketing
321
Cogent business & management
312
Journal of marketing management : MM
308
Journal of retailing
307
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Marketing letters : a journal of research in marketing
296
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
Journal of the Academy of Marketing Science
292
The international review of retail, distribution and consumer research
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
287
The journal of consumer marketing
285
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ECONIS (ZBW)
294
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1
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
2
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
3
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
4
Understanding service retention within and across cohorts using limited information
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
Saved in:
5
Identifying market structure : a deep network representation learning of social engagement
Yang, Yi
;
Zhang, Kunpeng
;
Kannan, P. K.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
Saved in:
6
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
7
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
8
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
9
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
10
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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