Similar Search Results

Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W. - In: Journal of marketing 81 (2017) 1, pp. 36-58

Persistent link: https://www.econbiz.de/10011636844

Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21

Persistent link: https://www.econbiz.de/10012175971

Kim, Eunsoo; Ding, MengQi; Wang, Xin; Lu, Shijie - In: Journal of marketing 87 (2023) 3, pp. 428-450

Persistent link: https://www.econbiz.de/10014245142

Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94

Persistent link: https://www.econbiz.de/10003643026

Yang, Yi; Zhang, Kunpeng; Kannan, P. K. - In: Journal of marketing 86 (2022) 4, pp. 37-56

Persistent link: https://www.econbiz.de/10013258873

Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10012176296

Boegershausen, Johannes; Datta, Hannes; Borah, Abhishek; … - In: Journal of marketing 86 (2022) 5, pp. 1-20

Persistent link: https://www.econbiz.de/10013390578

Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96

Persistent link: https://www.econbiz.de/10003860864

Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60

Persistent link: https://www.econbiz.de/10003901097

Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10003940511