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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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When value trumps health in a supersized world
Haws, Kelly L.; Winterich, Karen Page - In: Journal of marketing 77 (2013) 3, pp. 48-64
Persistent link: https://www.econbiz.de/10009747830
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Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till; Quaiser, Benjamin; Wieseke, Jan; Rese, Mario - In: Journal of marketing 78 (2014) 6, pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
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Willing to pay more, eager to pay less : the role of customer loyalty in price negotiations
Wieseke, Jan; Alavi, Sascha; Habel, Johannes - In: Journal of marketing 78 (2014) 6, pp. 17-37
Persistent link: https://www.econbiz.de/10010463462
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
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Will consumers be willing to pay more when your competitors adopt your technology? : the impacts of the supporting-firm base in markets with network effects
Wang, Qi; Xie, Jinhong - In: Journal of marketing 75 (2011) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10009297021
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Preventing digital music piracy : the carrot or the stick?
Sinha, Rajiv K.; Mandel, Naomi - In: Journal of marketing 72 (2008) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10003642953
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Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC; Mak, Vincent; Ofek, Elie - In: Journal of marketing 87 (2023) 4, pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
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Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.; Smith, Rosanna K.; Sevilla, Julio - In: Journal of marketing 88 (2024) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10014582904